2+ hour, 42+ min ago   (891+ words) The Federal Trade Commission sued Amazon on August 31 over its ad auction practices, alleging that the company has been quietly overcharging advertisers for more than seven years via a hidden “soft reserve price.” Basically, Amazon is being accused of placing…...

3+ hour, 7+ min ago   (638+ words) By Brian Quinn, AppsFlyer BMW recently placed a promotion for the new Spider-Man film on its vehicles’ dashboards. When drivers started the car, a banner appeared on the control display. Tapping it launched a 19-second animation with music and a…...

3+ hour, 39+ min ago   (769+ words) The twin forces of data and efficiency can be great. They can also lead one badly astray. AdExchanger has covered how retailers capitalize on locked store shelves (which reduce sales) by adding data-collection features. For example, customers can contribute a…...

3+ day, 17+ hour ago   (884+ words) One implication of this progress is that pharma companies are using AI to unlock potential treatments for smaller and smaller patient populations, as in for rarer diseases and conditions that traditionally would not be a priority. Indeed, over the past…...

3+ day, 18+ hour ago   (1147+ words) Meet the new Prebid boss, same as the old boss? Prebid.org has appointed its former longtime chairman, Garrett McGrath, as its second-ever president, the organization announced on Thursday. McGrath left Prebid in June following five years as board chairman…...

5+ day, 3+ hour ago   (819+ words) Cable network MS NOW, previously MSNBC, launched a subscription app this week at $7.99 per month or $79.99 annually. News media has struggled to find its place in the mobile subscription economy. (CNN+, anyone?) Behemoths like Walmart, Uber and Amazon commonly bundle…...

1+ week, 3+ day ago   (1202+ words) Like a kid playing dress-up in their parent’s clothes, OpenAI is trying to look all grown up. But it still has quite a ways to go. Earlier this week, OpenAI announced that its ads business hit a $1 billion annualized revenue…...

2+ week, 2+ hour ago   (901+ words) By Toni Poulain, Goodway Group The industry’s first reaction was to debate whether this is a cash grab. The more consequential question is why the buy side remains so smitten with the idea of handing maximum control to autonomous buying…...

2+ week, 4+ day ago   (1567+ words) Meta alumni are on the move – and they’re bringing the world’s most successful ad playbook with them to the next generation of would-be ad platform greats. OpenAI, the newest ad platform of the bunch, has gone furthest fastest, hiring hundreds…...

2+ week, 6+ day ago   (912+ words) Here’s a short list of futuristic sci-fi tropes: flying cars, robotaxis, a genuinely useful AI assistant. Wanna guess which one might actually happen soon? Nope, not the assistant. It’s robotaxis. What started as Waymo’s city-by-city driverless taxi tests has now…...