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AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.
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News
ChatGPT Ads Hit A $1 Billion Run Rate. Here???s What Advertisers Say Will Get Them To Spend More
1+ week, 3+ day ago (1202+ words) Like a kid playing dress-up in their parent’s clothes, OpenAI is trying to look all grown up. But it still has quite a ways to go. Earlier this week, OpenAI announced that its ads business hit a $1 billion annualized revenue…...
Micro1 Wants Human Domain Experts To Profit From AI And LLMs
3+ week, 3+ day ago (978+ words) Much like the ecosystem of life that surrounds a blue whale, a market of AI SaaS vendors is springing up around the biggest AI companies. And AI data startup Micro1 is emblematic of the shifting nature of these early-stage AI vendors....
Your Team Is Working Faster With AI, But Are They Really Getting Better Results?
3+ week, 5+ day ago (616+ words) By Margaret Lee, Devart One key thing often missed in ROI calculations is that the person reviewing and improving AI drafts is usually more senior and costs more than the person who started the task. If a senior team member…...